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Privacy Policy

Last Updated: August 21, 2025

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Introduction

Alpha Rent a Car ('we,' 'our,' or 'us') is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our car rental services.

Please read this Privacy Policy carefully. By accessing or using our services, you acknowledge that you have read, understood, and agree to be bound by all the terms outlined in this Privacy Policy.

Information We Collect

Personal Information

  • Name, email address, phone number, and postal address
  • Driver's license information and date of birth
  • Payment information (credit card details, billing address)
  • Rental history and preferences
  • Communication records between you and our company

Non-Personal Information

  • Browser type and version
  • Operating system
  • IP address and device information
  • Pages visited and time spent on our website
  • Referral sources

How We Use Your Information

  • Process and manage vehicle rentals and inquiries
  • Verify your identity and eligibility to rent vehicles
  • Process payments and refunds
  • Communicate with you about your inquiries, services, or inquiries
  • Send promotional offers, newsletters, and marketing communications (if you've opted in)
  • Improve our website, services, and customer experience
  • Analyze usage patterns and trends
  • Comply with legal obligations and enforce our terms of service
  • Prevent fraud and enhance security

Sharing Your Information

We may share your information with service providers who perform services on our behalf (payment processors, IT service providers, etc.), business partners for joint marketing efforts or promotions (with your consent), legal authorities when required by law or to protect our rights, and third parties in the event of a merger, acquisition, or business transfer.

We do not sell your personal information to third parties for their marketing purposes without your explicit consent.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect information about your browsing activities. These technologies help us analyze website traffic, customize content, and improve your experience.

You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our website.

You can update your cookie choices any time using .

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When determining the retention period, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure, and applicable legal requirements.

Your Rights

  • Access and receive a copy of your personal information
  • Rectify inaccurate or incomplete information
  • Request deletion of your personal information
  • Restrict or object to the processing of your information
  • Data portability (receiving your data in a structured, commonly used format)
  • Withdraw consent at any time (where processing is based on consent)

Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The updated version will be indicated by an updated 'Last Updated' date. We encourage you to review this Privacy Policy periodically.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Address

123 Main Street, Kampala, Uganda

Phone

+256 700 000 000

Data Protection

We're here to help with any privacy concerns

Have questions about our privacy practices?

Our team is here to help you understand how we protect your data and ensure your privacy rights are respected.